Google Ads and Meta Ads Managed for Enquiries, Not Clicks
Media 360 Concept is a performance marketing agency in Kozhikode, Kerala that manages Google Ads and Meta (Facebook and Instagram) ads. We set up conversion tracking, build landing pages, write and design the ads, and optimise weekly for enquiries, calls and sales — inside ad accounts you own.
Performance marketing means paying for advertising and measuring exactly what it returns. Done properly, every rupee can be traced from an ad to a WhatsApp message, a call, a form or an order. Done badly, it is the fastest way for a business to spend money with nothing to show for it.
Most wasted spend we see comes from three problems: no conversion tracking, ads sending people to a homepage instead of a focused landing page, and campaigns left running without anyone reviewing search terms. We fix those first.
Google Ads management
Google Ads reaches people at the moment they search — "AC service Calicut", "MBA colleges in Kerala", "buy villa Kozhikode". We manage Search, Performance Max, YouTube and Display campaigns, with keyword research, negative keywords, ad copy, extensions and bid strategies built around your real cost per enquiry.
Meta Ads (Facebook & Instagram)
Meta ads reach people before they search — ideal for launches, events, admissions, real estate, retail offers and anything visual. We plan audiences, produce the creative (images, reels and video), and use click-to-WhatsApp and lead-form campaigns that suit how Kerala customers prefer to respond.
Tracking and landing pages
Before we spend your budget we set up GA4 and platform conversion tracking for the actions that matter — calls, WhatsApp clicks, form submissions and purchases. Our web team builds fast landing pages for each campaign, because the page after the click usually decides the cost per lead more than the ad itself.
How it works
- 01
Account & tracking audit
Review existing campaigns and fix or install conversion tracking.
- 02
Plan
Channel mix, budget split and target cost per enquiry.
- 03
Build
Campaigns, ad creative and dedicated landing pages.
- 04
Launch & optimise
Weekly search-term, audience and creative optimisation.
- 05
Report
Monthly spend, leads, cost per lead and recommendations.
Google Ads vs Meta Ads
| Google Ads | Meta Ads | |
|---|---|---|
| Reaches people who are | Actively searching | Scrolling, not yet searching |
| Strongest for | Urgent and high-intent services | Launches, offers, visual products, awareness |
| Typical formats | Search, Performance Max, YouTube | Reels, images, carousels, lead forms |
| Common response | Call or website enquiry | WhatsApp message or instant form |
What we deliver
- Google Ads management
- Meta Ads management
- Conversion tracking setup
- Landing page design
- Ad creative & copy
- Remarketing
- Weekly optimisation
- Monthly performance report
Frequently asked questions
How much should I spend on Google Ads or Meta Ads?
It depends on competition in your category and what a customer is worth to you. We usually start with a test budget large enough to get meaningful data in four to six weeks, then scale what produces enquiries at an acceptable cost. Ad spend is paid directly to Google or Meta from your account.
How do you charge for ad management?
A fixed monthly management fee agreed in advance, based on the number of platforms and campaigns. We do not take a hidden margin on your ad spend, and the ad accounts stay in your business's name.
Which is better for my business, Google Ads or Meta Ads?
If customers already search for what you sell, start with Google Ads. If you need to create demand — a new product, an event, a property launch — Meta Ads usually work better. Many businesses use both: Meta to build interest and Google to capture the searches it creates.
How soon will ads produce leads?
Campaigns can produce enquiries within days of launch, but the first two to four weeks are a learning period while we refine keywords, audiences and creative. Cost per lead normally improves after that as data accumulates.
Can you run ads targeting Malayalis in the Gulf?
Yes. Both platforms can target the UAE, Saudi Arabia and other Gulf countries by location and language. Our team has long experience with Gulf audiences, which helps for real estate, education and healthcare brands whose customers live abroad.
Tell us what you're building — we'll reply within 24 hours.
Message Media 360 Concept on WhatsApp, call, or email and get a clear, itemised plan for your project.