Digital Marketing & AI Master Program in HiLITE Business Park, Kozhikode
The AI Digital Master Program is Media 360 Academy's 3-month course in digital marketing, AI web development, video editing with Premiere Pro, and PR and personal branding. It runs at HiLITE Business Park, Kozhikode (Calicut) and live online, Sunday to Friday, and ends with a full launch campaign you plan, build and run for one brand.
- Track
- AI
- Level
- Beginner
- Duration
- 3 months
- Mode
- Offline at HiLITE · Live online
- Batches
- Sunday–Friday · Morning & evening
- Language
- Malayalam + English
About the AI Digital Master Program course
Most businesses in Kozhikode do not hire a separate SEO expert, ads specialist, web developer, video editor and PR person. They hire one or two people who can do a bit of everything and use AI to move fast. The AI Digital Master Program is built for that job: in three months you learn digital marketing, AI web development, video editing in Premiere Pro, and PR and personal branding, and you practise them together on one brand.
The program is run by Media 360 Concept, the agency at HiLITE Business Park that does this work for clients every week. You work from real briefs: set up a Google Business Profile, plan and launch ads, build a landing page with AI, cut reels that hold attention, write a press release and pitch it, then report results the way an agency reports to a client.
AI is part of every week. You use ChatGPT, Claude and other AI tools for research, copy, code, captions and video drafts, and you learn when the AI is wrong, off-brand or unsafe to publish. You finish with a portfolio that shows a complete campaign rather than a stack of separate exercises.
Classes run Sunday to Friday at HiLITE Business Park, Kozhikode, with morning and evening batches, and the same program is available live online for students anywhere in Kerala, India or the Gulf.
Who this course is for
- Graduates who want a marketing job in 3 months
- Business owners who want to run their own marketing
- Freelancers who want to sell websites, ads, video and PR together
AI Digital Master Program syllabus
| # | When | Module & topics | Tools | What you build |
|---|---|---|---|---|
| 01 | Weeks 1–2 | Digital marketing & SEOFunnels and customer research · SEO and Google Business Profile · Content and copy with AI | Google Search Console, Google Business Profile, ChatGPT, Claude | SEO audit and Google Business Profile setup for a local business |
| 02 | Weeks 3–4 | Social media & paid adsMeta Ads and Instagram growth · Google Ads search and Performance Max · GA4, pixels and conversion tracking | Meta Ads Manager, Google Ads, GA4, Google Tag Manager | A campaign plan with conversion tracking working end to end |
| 03 | Weeks 5–6 | AI web developmentLanding pages and websites built with AI · Forms, WhatsApp and integrations · Technical SEO, schema and AI search (GEO) | AI coding assistants, Next.js or WordPress, Vercel, schema markup | A fast landing page live on its own domain |
| 04 | Weeks 7–8 | Video for marketingPremiere Pro editing for reels and ads · Hooks, captions and retention · AI video, voice and visuals | Adobe Premiere Pro, CapCut, AI caption and voice tools | A reel series and a 30-second ad |
| 05 | Weeks 9–10 | PR & personal brandingPress releases and media outreach · LinkedIn and personal brand · Reviews, reputation and crisis replies | Press release templates, LinkedIn, Google reviews, AI writing tools | A press kit and a 30-day personal brand plan |
| 06 | Weeks 11–12 | Capstone launchOne brand: website, ads, video and PR · Reporting dashboards · Portfolio, freelancing and interviews | Looker Studio, GA4 and everything above | A complete launch campaign and your portfolio |
Projects you'll build
-
Local business growth plan
SEO audit, Google Business Profile and an ads plan for a real Kozhikode business.
-
AI-built landing page + reels
A live landing page and a reel series that drive enquiries to it.
-
Brand launch campaign
Website, ads, video and a press kit for one brand, with a results report.
Tools you'll use
- ChatGPT & Claude
- Google Business Profile
- Google Ads
- Meta Ads
- GA4
- Next.js / WordPress
- Adobe Premiere Pro
- AI video tools
Careers after the AI Digital Master Program course
| Job role | What you do | Skills used | Where you could work |
|---|---|---|---|
| Digital Marketing Executive | Runs SEO, social media and ads for a business or agency clients | SEO, Meta and Google Ads, GA4, content | Agencies, retail and healthcare brands, startups |
| Performance Marketer | Plans, launches and optimises paid campaigns against leads and sales | Google Ads, Meta Ads, tracking, landing pages | Agencies, e-commerce, education and real estate firms |
| Social Media & Video Marketer | Plans content and edits reels and ads that bring enquiries | Premiere Pro, AI video, copywriting, analytics | Brands, creators, media houses, agencies |
| PR & Content Executive | Writes press releases, handles media outreach, reviews and brand voice | PR writing, LinkedIn, reputation management, AI writing | Agencies, hospitals, colleges, corporate teams |
| Freelance Digital Marketer | Sells websites, ads and content to local businesses and Gulf clients | All four tracks plus proposals and reporting | Self-employed or remote, India and the Gulf |
Career support
- Portfolio and GitHub review
- Resume and LinkedIn rewrite
- Mock technical and HR interviews
- Freelance pricing and proposal templates
- Job-application guidance
AI Digital Master Program vs. similar courses
| Course | Best for | Level | Main tools |
|---|---|---|---|
| AI Digital Master Program | Wants one 3-month program covering marketing, websites, video and PR | Beginner | ChatGPT & Claude, Google Business Profile, Google Ads, Meta Ads |
| AI Web Development | Business owner or marketer building sites with AI | Beginner | AI coding assistants, AI app builders, Next.js, Tailwind CSS |
| Premiere Pro Video Editing | Editor focused on Adobe Premiere Pro | Beginner | Adobe Premiere Pro, Speech to Text, Enhance Speech, Lumetri Color |
| Generative AI for Video & Design | Marketer making images, video and ads with AI | Beginner | AI image generators, AI video generators, AI voice & music, Adobe Firefly |
Batches & visit
Classroom at HiLITE Business Park
HiLITE Business Park, HiLITE City, Thondayad Bypass, Kozhikode, Kerala 673014Inside HiLITE City, next to HiLITE Mall on Thondayad Bypass, Kozhikode.
Open in Google Maps →Batches
- Sunday to Friday
- Morning and evening batches
- Offline at HiLITE or live online
- Taught in Malayalam and English
Frequently asked questions
What does the AI Digital Master Program cover?
Four skills in one 3-month program: digital marketing (SEO, Google Business Profile, Meta and Google Ads, analytics), AI web development (landing pages and websites built with AI), video editing in Premiere Pro with AI tools, and PR and personal branding. The final two weeks combine all four into one launch campaign.
How long is the program?
Three months, run as twelve weeks. Classes are Sunday to Friday with morning and evening batches, offline at HiLITE Business Park, Kozhikode or live online.
Is this program right for a complete beginner?
Yes. It starts from the basics of each skill and needs no coding or design experience. Students who want to go deeper into one area can move on to a specialist course such as AI web development or Premiere Pro afterwards.
Can I take the AI Digital Master Program course online?
Yes. AI Digital Master Program runs offline at HiLITE Business Park, Kozhikode and live online, with the same syllabus, projects and reviews. Online students join live classes, get help on screen share and submit work for the same feedback as classroom students.
Are classes taught in Malayalam or English?
Both. Concepts are explained in Malayalam and English, while technical terms, notes, code and project briefs are in English, so you are ready for interviews and client work in either language.
What are the batch timings?
Batches run Sunday to Friday, with morning and evening batches so students and working professionals can both attend. Message us on WhatsApp for the next start date.
Do I get a certificate?
Yes, you receive a Media 360 Academy certificate for AI Digital Master Program. Your portfolio of finished projects is what employers and clients will look at most.
Related courses
Ready to start AI Digital Master Program?
Ask about the next batch, fees and whether this is the right course for you.